Privacy policy

Last updated: March 17, 2026

CelluVIV Store operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). CelluVIV Store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details, including name, billing and shipping address, phone number, and email address

  • Financial information, including payment method details and transaction confirmations (payment card data is processed securely by payment providers and not stored by us)

  • Account information, such as username, password, preferences, and settings

  • Transaction information, including products viewed, added to cart, purchased, returned, or exchanged

  • Communications, including messages you send us through customer support or other inquiries

  • Device and technical information, such as IP address, browser type, device identifiers, and network information

  • Usage information, including how you interact with and navigate the Services

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you, when you create an account, place an order, contact us, or otherwise interact with the Services

  • Automatically, through your use of the Services, including via cookies and similar technologies

  • From service providers, such as Shopify and payment processors, who process information on our behalf

  • From third-party partners, where permitted by law

Legal Bases for Processing (GDPR)

We process your personal information only where permitted by applicable law. Depending on the circumstances, the legal bases for processing include:

  • Performance of a contract – to process orders, payments, shipping, returns, and customer support

  • Legal obligations – to comply with tax, accounting, consumer protection, and other legal requirements

  • Legitimate interests – to operate, secure, and improve our Services, prevent fraud, and understand how customers interact with our store, provided these interests do not override your rights

  • Consent – for marketing communications and non-essential cookies, where required by law

You may withdraw your consent at any time.

How We Use Your Personal Information

We use personal information to:

  • Provide and improve the Services, including order fulfillment, payments, shipping, returns, and account management

  • Communicate with you, including customer support and service-related notifications

  • Marketing and advertising, where permitted, such as sending promotional communications or showing relevant ads (subject to consent where required)

  • Security and fraud prevention, to protect our customers, business, and Services

  • Legal compliance, to meet applicable laws and enforce our terms and policies

Advertising & Meta (Facebook / Instagram)

We use advertising services provided by Meta Platforms Ireland Ltd. (Facebook and Instagram).

These services may use cookies, pixels, and similar technologies (such as the Meta Pixel) to collect information about your interactions with our website, including pages visited, products viewed, and actions taken.

This information may be used to:

  • measure the effectiveness of our advertising

  • deliver personalized advertisements on Facebook and Instagram

  • create audiences for targeted advertising

Meta may process this information in accordance with its own privacy policy.

You can manage your preferences or opt out of certain types of data processing through your browser settings or via Meta’s ad settings.

 

Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the Services. These may include:

  • Strictly necessary cookies required for website functionality

  • Optional analytics cookies

  • Optional marketing cookies, including those used for advertising

Where required by law, we will request your consent before placing non-essential cookies on your device. You may manage or withdraw your consent at any time through cookie settings or your browser controls.

As our marketing activities evolve, we may use advertising platforms such as Meta (Instagram) and Google Ads. These platforms may use cookies or similar technologies to display advertisements based on interactions with our Services, subject to your consent where required.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify and service providers who perform services on our behalf, such as payment processing, fulfillment, IT services, analytics, and customer support

  • With marketing and advertising partners, where permitted and subject to consent

  • With affiliates, within our corporate group

  • In connection with business transactions, such as a merger or acquisition

  • To comply with legal obligations, enforce policies, or protect rights and safety

We do not sell personal information in the conventional sense. Some jurisdictions define “sharing” broadly to include targeted advertising.

Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve the Services. Information you submit may be transferred to Shopify and to service providers located in other countries.

For certain enhanced features, Shopify may act as an independent controller. To learn more, visit the Shopify Consumer Privacy Policy and manage preferences via the Shopify Privacy Portal:
https://privacy.shopify.com/en

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where personal information is transferred outside the European Economic Area or the United Kingdom, we rely on recognized safeguards such as Standard Contractual Clauses or adequacy decisions.

Data Retention

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

For example:

  • Order and transaction records are retained as required by tax and accounting laws

  • Account information is retained while your account remains active

  • Marketing data is retained until you unsubscribe or withdraw consent

When no longer required, data is securely deleted or anonymized.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access your personal information

  • Request deletion or correction

  • Object to or restrict processing

  • Receive a copy of your data (portability)

  • Withdraw consent

  • Opt out of marketing communications

You may exercise these rights by contacting us using the details below. We may verify your identity before responding.

If you are located in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.

Security

We implement reasonable safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version and update the “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: contact@celluviv.com
Address: Calle de Hermosilla 48, 1 dcha, Madrid, 28001, ES

For the purposes of applicable data protection laws, CelluVIV Store is the data controller of your personal information.